{"id":3424,"date":"2023-04-05T10:32:59","date_gmt":"2023-04-05T10:32:59","guid":{"rendered":"https:\/\/global.williams-humbert.com\/?p=3424"},"modified":"2026-10-14T12:50:55","modified_gmt":"2026-10-14T12:50:55","slug":"sustainability-landscape-protection-and-wine-tourism","status":"publish","type":"post","link":"https:\/\/global.williams-humbert.com\/en\/sustainability-landscape-protection-and-wine-tourism\/","title":{"rendered":"\u201cSustainability, landscape protection and wine tourism\u201d"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>a lecture by Est\u00edbaliz Torrealba, Sustainable Performance Manager at Pernod Ricard, and Jos\u00e9 Luis Lapuente, Director General of the D.O.Ca. Rioja Regulatory Council.\u00a0<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">Jos\u00e9 Luis Lapuente, Director General of the D.O.Ca. Rioja Regulatory Council, and Est\u00edbaliz Torrealba, Sustainable Performance Manager at Pernod Ricard, gave a detailed picture of the situation of the Rioja DO, then pieced together the elements this historic appellation has: a landscape to protect, and the socio-economic, cultural and environmental elements that must be preserved \u2013 with sustainability as the goal, and durability and prosperity at its core. \u00a0 \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-2-1-1024x713.jpg\" alt=\"Lecture on sustainability and wine tourism at the winery\" class=\"wp-image-1390\" srcset=\"https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-2-1-1024x713.jpg 1024w, https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-2-1-300x209.jpg 300w, https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-2-1-768x535.jpg 768w, https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-2-1.jpg 1073w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-3-1024x713.jpg\" alt=\"Speakers and hosts of the Williams & Humbert Lecture Series\" class=\"wp-image-1389\" srcset=\"https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-3-1024x713.jpg 1024w, https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-3-300x209.jpg 300w, https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-3-768x535.jpg 768w, https:\/\/global.williams-humbert.com\/wp-content\/uploads\/2023\/04\/Esti\u0301baliz-Torrealba-3.jpg 1073w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Jes\u00fas Medina, CEO of Williams & Humbert (left), and Joseba Barrena, CEO of Cajasur (right), sponsor of the Williams & Humbert Lecture Series, with speakers Est\u00edbaliz Torrealba and Jos\u00e9 Luis Lapuente<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Est\u00edbaliz Torrealba and Jos\u00e9 Luis Lapuente on sustainability and wine tourism in Rioja at the Williams &#038; Humbert Lecture Series.<\/p>\n","protected":false},"author":1,"featured_media":1387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1170],"tags":[1276,1249,1095,1257],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-williams-humbert-lecture-series","tag-sustainability-en","tag-viticulture-en","tag-williams-humbert","tag-wine-cycle"],"_links":{"self":[{"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/posts\/3424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/comments?post=3424"}],"version-history":[{"count":3,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/posts\/3424\/revisions"}],"predecessor-version":[{"id":4216,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/posts\/3424\/revisions\/4216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/media\/1387"}],"wp:attachment":[{"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/media?parent=3424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/categories?post=3424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.williams-humbert.com\/en\/wp-json\/wp\/v2\/tags?post=3424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}