a lecture by Estíbaliz Torrealba, Sustainable Performance Manager at Pernod Ricard, and José Luis Lapuente, Director General of the D.O.Ca. Rioja Regulatory Council.
José Luis Lapuente, Director General of the D.O.Ca. Rioja Regulatory Council, and Estíbaliz Torrealba, Sustainable Performance Manager at Pernod Ricard, gave a detailed picture of the situation of the Rioja DO, then pieced together the elements this historic appellation has: a landscape to protect, and the socio-economic, cultural and environmental elements that must be preserved – with sustainability as the goal, and durability and prosperity at its core.
